Hit the perfect moment, be SPOT on
See SPOT pick the hour people are reading
When should this go out? It is one of the questions our support team hears most. Release Timing Advisor answers it for your specific release, at any hour, based on the release itself and what else is happening that week.
Timing advice for your release, at any hour
General rules about the best day to send only go so far. Release Timing Advisor weighs your industry, your audience's time zone, market hours and the events around your date, and it gives you more than one good slot, so your story lands when it will make the biggest impact.
PR teams
Land in front of journalists when they are working, not buried in a busy news cycle.
IR teams
Plan timing around market hours, your calendar and Reg FD rules.
Every release
Included, and on by default when you optimize.
What it weighs
Your release, your company and the calendar around it.
- Release type, company type and industry
- Your primary time zone and market hours
- Day of the week
- Upcoming holidays
- Competing news, conferences and industry events
- Reg FD rules, where they apply
What you get
A recommended slot, the alternatives, and the reasoning behind each.
Best date and time
The top recommendation, with the reasons for it.
Alternatives
More good slots in case the best one is not possible.
Four scores
Confidence, visibility, competition and risk for each slot.
Change before you send
Adjust your scheduled time before you submit.
Three steps to see SPOT pick the hour
Release Timing Advisor runs in the Optimize step when you submit a release. It is included with every release.
Build your content
Write or upload your release as usual.
Optimize
Release Timing Advisor is on by default and runs when you optimize.
Schedule with confidence
Pick the best slot or an alternative, then submit.
Release Timing Advisor never recommends delaying crisis communications, holding back bad news, or anything that conflicts with disclosure rules for public companies.
More ways to see SPOT work
Each tool checks something different. Use them together for a release that is ready on every front.
Step into the new generation of press release solutions
Get the most out of every release with SPOT’s seven tools, built into every ACCESS Newswire release.
Step into the new generation of press release solutions
Get the most out of every release with SPOT’s seven tools, built into every ACCESS Newswire release.